Opening
"Hi, my name is Kate, I'm calling from BKFK Boxing — it's Brass Knuckle Fight Klub in Pickering. Our head coach is Kyle 'The Caveman' McLaughlin — he's an active professional boxer actually fighting at the Canada Convention Center on April 25th, so your customers get trained by actual active pros. We're building our local partner network and I'd love to include you. We give your business a QR code — your customers scan it to join and get 15% off their membership, and that discount applies to all future plans too. Every time one of them joins, you earn free training for yourself or your staff. No cost, no commitment, nothing to sign. Can I tell you a little more?"
They're Busy / Call Back
"Totally understand — when's a better time? I can call back today or tomorrow, whichever works. I'll be quick — two minutes max."
Closing
"You can go to bkfk.ca/onboard and choose 'I have a loyalty code' — that's how your customers get the 15% off when they sign up through you. And if you have any questions at all, just call us back or email info@bkfk.ca and you'll be taken care of promptly."
The Deal — Know This Cold
What They Get
▶ 15% off all future plans for any customer who joins through their QR code (loyalty program discount — stacks with all renewals)
▶ Free training for their staff — 1 month per paid referral
▶ Starter kit delivered: custom poster, QR codes, stickers, counter materials
▶ Partner portal — live dashboard, see every referral in real time
▶ No cost. No contract. No obligation.
The Gym — What’s Open Now / What’s Coming
Open Right Now — 813 Brock Rd Unit 2, Pickering
▶ 6,000 sqft facility · 18ft ceilings · sanctioned boxing ring
▶ Head coach: Kyle “The Caveman” McLaughlin — active pro boxer, fighting Canada Convention Center April 25th
▶ You get trained by coaches who are actively competing — not retired, not hobbyists
▶ Classes: Boxing Bootcamp, Boxing Tech, Strength & Conditioning (Mon–Fri, multiple times/day)
▶ Junior Jabbers — kids 6–12, Tue/Thu/Sat
▶ Free drop-in class available — see schedule at bkfk.ca and just show up
Coming End of Summer 2026
MMA · Muay Thai · Brazilian Jiu-Jitsu · Wrestling
UFC-spec octagon · Cold plunge recovery · Sauna · Juice bar · Live fight nights at the facility
Comparable membership: $249/month + HST. Personal training at comparable gyms runs $120/hr. Partners’ referrals get in at a discount — and their staff trains free.
Reward Ladder — Lead With This
1 referral
Sticker pack + social shoutout from BKFK
3 referrals
1 free BKFK T-shirt
5 referrals
10 co-branded T-shirts — their logo + ours, we produce them
10 referrals
BKFK hoodie + name on the Partner Wall
20 referrals
Private boxing session for the entire staff
30 referrals
Logo permanently on the gym wall + partner plaque
50 referrals
Free 1-year unlimited membership for the owner + VIP fight night seats
100 referrals
BKFK Legend — Founding Partner forever on the wall. Never expires.
As they hit milestones, we deliver more gear to them. They never come pick anything up.
Objections