"Hi, my name is [AGENT_NAME], I'm calling from Brass Knuckles Fight Klub in Pickering. Our head coach is Kyle 'The Caveman' McLaughlin — he's a professional boxer and community leader who's actually fighting at the Canada Convention Centre this April 25th. We're building our local partner network and I'd love to include you. We give your business a QR code — every time one of your customers joins the gym through it, you earn free training for yourself, your staff, your family. No cost, no commitment, nothing to sign. Can I tell you a little more?"
They're Busy / Want Email
"Totally understand — when's a good time to call you back? And can I get your email so I can send you an information package right now so you have it in front of you before we talk? I guarantee you've never had a deal like this — it's going to help transform the lives of your employees, your family, everybody, while strengthening our local community."
📧 Email Info Pack + Schedule Callback
📅 Schedule Callback
Closing
"I can also set you up with the online portal right now and familiarize you with it — it takes 30 seconds, all I need is your email. You'll see every referral in real time, create accounts for your team, and distribute free months however you choose. Also — right now, until the gym is fully built out, we're offering 25% off all memberships to every customer who signs up through a partner QR code. That offer closes when we're fully open. When is a good day and time for someone to drop off your poster and QR codes? One of our team will come to you directly. You can also check us out at bkfk.ca and follow us on Instagram at @bkfk.ca."
💰 HOW THE CREDITS WORK — SAY THIS CLEARLY
"For every member you refer — for each month they remain a paying member — you earn one free month of training to distribute however you want. If they stay 12 months, that's 12 free months. If they stay for life, you earn a free month every single month, for life. And the more members you add, the more those free months stack up."
▶ 1 member × 12 months = 12 free training months earned
▶ 5 members × 12 months = 60 free months — your whole team could train for free, indefinitely
▶ Distribute to any accounts, any way you want — owner, staff, family, friends, kids
▶ Includes Junior Jabbers — kids boxing program ages 6–12, one of the best in Canada. Free months apply here too.
▶ Unlimited accounts — no cap on how many you create
▶ Milestone rewards are completely separate — those stack on top
Example — Easy Way To Explain It
"Let's say 5 of your customers join through your QR code. As long as they keep paying — and most people don't cancel their gym membership — you're earning 5 free months every single month. After a year that's 60 free training months. Your entire staff could be training for free. And if any of them have kids, our Junior Jabbers program runs three times a week — that's included. Every new member you add means more free months, every month, forever. It compounds."
🏆 MILESTONE REWARDS — SEPARATE FROM CREDITS
Every time a member joins through their QR code, it counts toward their milestone total. These rewards are delivered automatically — they never have to come pick anything up.
1
BKFK Sticker Pack + Social Shoutout
We post about their business to our audience
3
1 Free BKFK T-Shirt
Delivered to them
5
10 Co-Branded T-Shirts
Their logo + ours. We design and produce them. Delivered.
10
BKFK Hoodie + Partner Wall
Their business name on the wall at the gym + partner portal permanently
20
Private Boxing Session — Entire Staff
We host their whole team at BKFK for a private session
30
Logo Permanently on Gym Wall + Partner Plaque
Physical logo placement at the facility. Stays forever.
50
Free 1-Year Unlimited Membership (Owner) + VIP Fight Night
The owner trains free for a full year + VIP seating at live fight nights
100
BKFK LEGEND — Founding Partner Forever
Permanent elite status. Name never comes off the wall. Never expires.
Key talking point: Milestones and monthly credits are completely separate systems. They hit a milestone, we deliver the reward. Meanwhile every month their referrals keep paying, they keep earning free training. Both run simultaneously. Both keep growing.
Objections
▼
"Can I get tickets to the fight?"
"Actually, we have a raffle running right now on our Instagram until Thursday — head to @bkfk.ca to enter. And as one of our partners, tickets are always something we make available to you when we have them — which is usually the case, because BKFK is backed by Brass Knuckles Canadian Whiskey, one of the biggest supporters of Canadian professional boxing in Canada — they were just accepted into the LCBO. So there's always something happening around here."
The Gym — What's Open Now / What's Coming
Open Right Now — 813 Brock Rd Unit 2, Pickering
▶ 6,000 sqft facility · 18ft ceilings · sanctioned boxing ring
▶ Head coach: Kyle "The Caveman" McLaughlin — active pro boxer, fighting Canada Convention Center April 25th
▶ You get trained by coaches who are actively competing — not retired, not hobbyists
▶ Classes: Boxing Bootcamp, Boxing Tech, Strength & Conditioning (Mon–Fri, multiple times/day)
▶ Junior Jabbers — kids 6–12, Tue/Thu/Sat
▶ Free drop-in class available — see schedule at bkfk.ca and just show up
Coming — End of Summer 2026
▶ MMA · Muay Thai · Brazilian Jiu-Jitsu · Wrestling
▶ UFC-spec octagon · Cold plunge recovery · Sauna · Juice bar
▶ Live fight nights at the facility — watch big fights together on a big projector
▶ Members from the gym fight in sanctioned, safe bouts — community event nights
▶ Charitable contributions to the region unmatched by any other gym
💰 25% off memberships right now — until gym is fully open. Every customer through a partner QR gets this. It closes when we're fully built out.
Comparable membership: $249/month + HST. This is not a normal gym — it's a community.