Opening
"Hi, my name is Kate, I'm calling from BKFK — Brass Knuckles Fight Club. You might know Coach Kyle 'The Caveman' McLaughlin — a professional boxer actually fighting at the Canada Convention Center on April 25th. We're building our local partner network and I wanted to reach out to you specifically. We give your business a QR code — your customers scan it to join the gym and get 15% off their membership, and it's part of their loyalty program so they save on all future plans too. Every time one of them joins, you earn free training for yourself or your staff. No cost, no commitment, nothing to sign. Can I tell you a little more?"
They're Busy / Call Back
"Totally understand — when's a better time? I can call back today or tomorrow, whichever works. I'll be quick — two minutes max."
Closing
"You can go to bkfk.ca/onboard and choose 'I have a loyalty code' — that's how your customers get the 15% off when they sign up through you. And if you have any questions at all, just call us back or email info@bkfk.ca and you'll be taken care of promptly."
The Deal — Know This Cold
What They Get
▶ 15% off all future plans for any customer who joins through their QR code (loyalty program discount — stacks with all renewals)
▶ Free training for their staff — 1 month per paid referral
▶ Starter kit delivered: custom poster, QR codes, stickers, counter materials
▶ Partner portal — live dashboard, see every referral in real time
▶ No cost. No contract. No obligation.
The Gym — Know This Cold
Open Now
▶ 6,000 sqft · 21ft boxing ring · 18ft ceilings
▶ Head coach: Kyle "The Caveman" McLaughlin — pro boxer, fights April 25th at Canada Convention Centre
▶ Boxing Tech · Fundamentals · Strength & Conditioning
▶ Junior Jabbers — kids ages 6–12
August 2026 Expansion
MMA · Muay Thai · BJJ · Wrestling · UFC cage · Cold plunges · Sauna · Juice bar · Live fight nights
Reward Ladder — Lead With This
1 referral
Sticker pack + social shoutout from BKFK
3 referrals
1 free BKFK T-shirt
5 referrals
10 co-branded T-shirts — their logo + ours, we produce them
10 referrals
BKFK hoodie + name on the Partner Wall
20 referrals
Private boxing session for the entire staff
30 referrals
Logo permanently on the gym wall + partner plaque
50 referrals
Free 1-year unlimited membership for the owner + VIP fight night seats
100 referrals
BKFK Legend — Founding Partner forever on the wall. Never expires.
As they hit milestones, we deliver more gear to them. They never come pick anything up.
Objections